Sarasota Paradise is proud to announce Sarasota Magazine as the club’s Official Front of Kit Partner for the 2025 season, marking a landmark collaboration between two organizations deeply rooted in the fabric of the Sarasota community.
The announcement was made during a special Partner Reveal Night at PopStroke, where players, fans and community members gathered to celebrate the next chapter in the club’s journey. The 2025 Home and Away kits were unveiled, each featuring Sarasota Magazine on the front of the jersey — a symbol of shared values and local pride.
“For over 40 years, Sarasota Magazine has played a vital role in telling this city’s story,” said Sarasota Paradise Founder Marcus Walfridson. “Their commitment to amplifying community voices and celebrating what makes Sarasota unique aligns perfectly with our vision as a club. We’re honored to wear their name across our jerseys.”
Under the leadership of Anand Pallegar, Sarasota Magazine has undergone a bold transformation — embracing innovation while staying true to its role as a trusted voice in the region. The publication has championed local culture, business and civic engagement, making this partnership a natural fit as Sarasota Paradise enters a new era ahead of its move to USL League One in 2026.
At Sarasota Magazine, our mission is to share the stories of Sarasota with the world, and in turn bring the world to Sarasota,” says Anand Pallegar, the CEO of Sarasota Magazine. “Few things unite people more universally than soccer, and we’re proud to support this team from day one as a symbol of Sarasota stepping onto the world stage.
The reveal follows the club’s 2025 season kickoff and represents one of the final milestones before Sarasota Paradise transitions from USL League Two to the professional ranks of USL League One. The club has positioned its 2025 campaign as a bridge to that future — building momentum both competitively and in the community.
“This partnership reflects where we’re headed,” added Walfridson. “It’s about elevating local talent, strengthening local institutions, and making Sarasota proud — every time we step on the field.”
Fans can purchase the new Sarasota Magazine branded kits at upcoming games or online at sarasotaparadise.store. Season tickets for the 2025 campaign are also on sale and include first-priority access to seats for the club’s inaugural USL League One season in 2026.